Brooklyn Apartment Dwellers Get Early Access to Zero-Waste Consumer Goods Platform
22nd May 2019
Sustainable consumerism may soon be marketed as the next killer apartment amenity, as Brookfield Properties, a global property management firm, announced plans to partner with Loop, a new zero-waste platform attempting to mainstream the concept of selling consumer brands in reusable packaging.
Brookfield will become the first real estate partner for the new sustainability-minded business, and will soon embark on a pair of trial programs: one in its offices at Brookfield Place in Lower Manhattan, and another at One Blue Slip, a 359-unit luxury residential tower at Greenpoint Landing on the Brooklyn waterfront. By tethering the service to work or home, the partnership hope it makes it easier for more consumers to participate.
Note that this appears designed for high-density urban areas; it’s doubtful that it would scale outside of such places.