Burger King’s Brilliant New Idea: Unhappy Meals.
6th May 2019
That’s not what they call them, but it’s clear that’s what they mean. It’s a shot at McDonald’s Happy Meals, of course, which accommodate the needs of small children who want to halfheartedly interact with a plastic toy for an hour before it’s sent off for eternal interment in a landfill. Instead of insisting that everyone act happy, millennials are stressed by debt and famine and plague and insufficient Instagram follower counts. We should be grateful a major corporation has recognized that we often feel miserable, indifferent and hostile.