Kindle owners, you have been played
11th February 2009
So, in sum, Amazon doesn’t ship any Kindles during the Christmas season, but they do accept orders and build demand. They (i) turn just having the ability to buy their product into ‘good customer service,’ (ii) don’t have to worry about throwing a bone to the early adopters and (iii) don’t have to deal with any excess inventory on the original Kindle because by the time people know about the Kindle 2, no one who owns a Kindle 1 would fall into the return window time frame.