DYSPEPSIA GENERATION

We have seen the future, and it sucks.

What I Learned From Having Steve Jobs Swear at Me

2nd October 2018

Read it.

Steve looked at each phone screen, pulled his round-rim glasses up so they rested on his forehead, stared again closely, then put his glasses back down and returned each phone to the table in front of him. Then he expressed himself. I was left wishing I had a plastic bag in my pocket to clean up my work.

I went back to comb through fonts with colleagues, and in a couple of days, we discovered Helvetica Neue. This Neue (German for “new”) version had subtle improvements that made every letter look perfectly sharp on the new screen. Steve approved it on sight.

So I guess he was right.

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