Procter & Gamble’s Identity-Politics Pandering
4th August 2017
Once upon a time, brothers-in-law William Procter and James Gamble sold candles and soap. Their 19th-century family business grew into the largest consumer goods conglomerate in the world — launching the most recognizable brands on our grocery shelves, including Tide, Pampers, Crest, Nyquil and Old Spice.
Now, Procter & Gamble want to conquer a new market: identity-politics pandering.
Industry marketers aren’t satisfied with selling useful products people want and need. They’re hell-bent on transforming successful businesses into social justice busybodies.
To be honest, they have little choice. Many are the Social Justice Warriors who will trigger a boycott of a company’s products unless the appropriate PR flacks utter the Politically Correct noises.