‘How CVS Invaded My Brain’
9th August 2016
Joe Bob Briggs meets modern marketing.
There’s some guy at the world headquarters of CVS drugstores screwing with me.
I don’t know who he is yet, but he lives in Woonsocket, Rhode Island. This is where CVS Health, the largest drugstore chainin the history of drugstores, has its main offices, and where a designated marketing jerk chews on the nub of a pencil and thinks all day about how many coupons he can string onto the bottom of my sales receipt.
I was thinking about this recently while having three hot dogs and a Dr. Pepper during the time it took to print out my receipt for two 6-ounce cans of Gillette Fusion ProGlide Two-in-One Shave Gel and Alpine Clean Skin Care. Why two cans of shave gel when one can is likely to last six months? And why the shave gel that has skin-care ingredients for a man who’s more likely to stick his head into a bowling-ball polisher than apply moisturizer to his face?
Because I had a coupon!