What’s The Next Hip Sauce, Now That Everyone’s Ruined Sriracha By Liking It?
20th March 2016
Pronounce this sentence out loud: “There may be a schism about this, but my forte is not to err; people are pronouncing ‘Sriracha’ incorrectly.”
If you said skism, for-tay and urr, you’re right, and you probably correct people or silently judge them. “Err” is one of those words that makes you sound like a moron if you say it right; people think it’s derived from “error,” when it really comes from the Ole English uyr, meaning “to fall on one’s face into a dung heap.” (Note: If you believed that, you urred.) But you got Sriracha right, right? Sree-racha.
No. It’s See-rah-cha. The first R is silent. You may ask: Why is it there, then? Am I mispronouncing other foods that have Rs in them? Hand me some ed seedless gapes, please. No adishes, but I will try some of that utabaga ganish.
…
I don’t know why the R is silent. Perhaps it’s on advice from its attorney. But it’s one of those words that people think sound a certain way, and so you sound dumb when you’re right.
This doesn’t matter, though. We’re entering the last stage of Sriracha’s reign as the hip thing to know about.
Being hip and trendy these days is getting to be a full-time job.