Lord of the Memes
4th October 2008
When you first come across some obscure cultural artifact — an unknown indie band, organic skate sneakers or wireless headphones from Finland — you will want to erupt with ecstatic enthusiasm. This will highlight the importance of your cultural discovery, the fineness of your discerning taste, and your early adopter insiderness for having found it before anyone else.
Then, a few weeks later, after the object is slightly better known, you will dismiss all the hype with a gesture of putrid disgust. This will demonstrate your lofty superiority to the sluggish masses. It will show how far ahead of the crowd you are and how distantly you have already ventured into the future.
No, this isn’t a proto-entry in Stuff White People Like, but an actual column in the New York Times.
The name “David Brooks” does not usually jump to mind when one is searching for the names of humor writers, but apparently he’s attempting to broaden his career path. I wish him luck.
October 6th, 2008 at 16:36
“…apparently he’s attempting to broaden his career path.” He has failed.