WaMu? Don’t bank on it or other silly names
28th September 2008
Lileks points out that even banks need adult supervision.
WaMu is a whale name. If you read about J.P. Morgan rescuing WaMu, you imagine a whiskered old plutocrat in a frock coat pushing a gasping mammal back into the tank. (Which is what happened, more or less.) Personally, I think a bank should have First in the name, or National, and should look like a place where Romans sacrificed sheep to Zeus. Or to Ben Bernanke.