Late-Period Limbaugh
2nd July 2008
Probably both the Democrats and Limbaugh overstated his actual impact. But Operation Chaos was a triumph of interactive political performance art. Limbaugh appointed himself Supreme Commander, deputized his listeners and turned them into merry pranksters. “Rush is a master at framing an issue and creating a community around it,” says Susan Estrich, who ran Michael Dukakis’s 1988 presidential campaign and has since become a talk-show host herself. Operation Chaos drew a crowd, which is what Limbaugh does for a living. It got people laughing at the Democrats, which is what he lives for. And, ever the devout capitalist, he turned an extra buck by peddling Operation Chaos gear. The stuff flew off the cybershelves of the E.I.B. store, the biggest seller since his Club Gitmo collection (“my mullah went to Club Gitmo and all I got was this lousy T-shirt”).
Apparently Rush has renewed his contract for another eight years and will receive on the close order of $400 million dollars therefor.
Whoever said that talk is cheap?