DYSPEPSIA GENERATION

We have seen the future, and it sucks.

The End of Food [More on Soylent]

18th May 2014

Read it.

What if he went straight to the raw chemical components? He took a break from experimenting with software and studied textbooks on nutritional biochemistry and the Web sites of the F.D.A., the U.S.D.A., and the Institute of Medicine. Eventually, Rhinehart compiled a list of thirty-five nutrients required for survival. Then, instead of heading to the grocery store, he ordered them off the Internet—mostly in powder or pill form—and poured everything into a blender, with some water. The result, a slurry of chemicals, looked like gooey lemonade. Then, he told me, “I started living on it.” Rhinehart called his potion Soylent, which, for most people, evokes the 1973 science-fiction film “Soylent Green,” starring Charlton Heston. The movie is set in a dystopian future where, because of overpopulation and pollution, people live on mysterious wafers called Soylent Green. The film ends with the ghastly revelation that Soylent Green is made from human flesh.

As you would expect from an article in The New Yorker, the Upper West Side ‘canoeing among the natives’ tone comes through perfectly.

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