What the industry wants
15th January 2010
Seth Godin understands the dialectic.
If the industry can’t make money selling what you’re selling, why will they help you?
I especially like this one:
Governments don’t like buying at retail. They prefer custom stuff from high-touch organizations that can bring them the mountain, instead of the other way around. They’d rather pay 10x for an office supply that’s customized just for them, instead of modifying what they want to match what the market sells. It gives them something to do. And all those salespeople! The trips, the bribes, the attention…