DYSPEPSIA GENERATION

We have seen the future, and it sucks.

Jacquard by Google

25th September 2017

Read it.

Specifically tailored with the urban cyclist in mind, the Levi’s Commuter Trucker Jacket was designed for getting around the city. The jacket features articulated shoulders to provide extra room to maneuver, reflectors, and a dropped hem to keep you covered as you ride. You can easily access your digital world because Jacquard technology is woven right into the sleeve.

Tiny electronics contained in the flexible snap tag connect the Jacquard Threads in the jacket’s cuff to your mobile device. The snap tag lets you know about incoming information, like a phone call, by giving you light and haptic feedback. Inspired by a strap that you would see on a cuff, it looks and feels like it’s a part of the jacket. The tag also houses the battery which can last up to 2 weeks between USB charges.

We have the technology.

Update: Google and Levi’s first smart jacket is a wash  Oops.

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