The Myth That Everyone Naturally Prefers Trains to Buses
25th February 2015
For the study, Hensher and Mulley gave survey respondents the two images above, plus two others whose only difference was older-looking vehicle styles (one bus and one train), and asked them to rank the four images in terms of “which one you would like to travel in most.” They found that 55 percent chose the modern light rail image, and another 18 percent chose the older light rail. Only about 17 percent chose the modern BRT. Just 10 percent chose the classic old bus.
The responses varied slightly among individual cities—Sydney, Melbourne, Canberra, Adelaide, Brisbane, and Perth—but only slightly. A majority of respondents ranked the modern light rail image first in every city except Sydney, where 49 percent gave it the top rating. The modern BRT got more first-place votes than the old bus across the board, but it never eclipsed 20 percent in any city.
What makes those findings more vexing is that every city involved in the survey is familiar with both modes. In other words, lack of awareness of BRT couldn’t explain the preference gap. Even in Brisbane and Adelaide, where BRT is more prevalent than light rail, the train earned top marks: 53 and 56 percent chose it first, respectively, to about 18 percent in each place for modern BRT.