Needy Robotic Toaster Sells Itself If Neglected
19th March 2014
Brad is the star of ‘Addicted Products,’ a design experiment recently named Best in Show at the 2014 Interaction Awards. As a connected toaster, he’s in constant contact with other connected toasters like him — and thus keenly aware of how much action they’re getting. If he’s not being used as much as his friends, Brad gets upset. He’ll wiggle his little handle to get your attention, begging you to make some toast or at least to give him a reassuring pat on the side. Ignore him long enough, and he’ll take a more drastic measure: pinging a network of potential owners to find a new home. Hey, at least he didn’t burn down your kitchen.