We have seen the future, and it sucks.

Unfolding the IKEA Effect: Why We Love the Things We Build

3rd October 2011

Read it.

The IKEA Effect refers to the tendency for people to value things they have created/built themselves more than if made by someone else – in fact, nearly as much as if an expert had created the same item.

I can attest personally to the power of the IKEA effect.  We actually purchased an entire kitchen from IKEA, which I assembled and installed myself.  And it is a hundred times better than anything professionals could have made!

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