Unfolding the IKEA Effect: Why We Love the Things We Build
3rd October 2011
The IKEA Effect refers to the tendency for people to value things they have created/built themselves more than if made by someone else – in fact, nearly as much as if an expert had created the same item.
I can attest personally to the power of the IKEA effect. We actually purchased an entire kitchen from IKEA, which I assembled and installed myself. And it is a hundred times better than anything professionals could have made!