The Depressing World of Influencers
8th January 2024
The idea is that the fame and the riches once reserved for sportsmen, actors, musicians or models can be possible for anyone. You just need to get followers. Convince people to gawp at you all day so that brands will pay you to market their stuff to your fans. It’s why more young people today want to be an influencer than a doctor, lawyer, teacher or banker. They spend hours a day on sites like Instagram, TikTok, Twitter, YouTube, Snapchat and Twitch, and see people living like Paul. But life for most people who try to “make it” on social media is tragic. They end up selling themselves online with little hope of success.