We have seen the future, and it sucks.

How Home Depot Copied Apple to Build an Ingenious New Bucket

2nd January 2014

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Home Depot’s new Big Gripper all-purpose bucket is a handy improvement on the old school, five-gallon contractor pail. An ergonomic handle and patent pending “pocket grip” on the underside sets the product apart on the shelf, but more importantly, the design is a showpiece for a new approach to big box merchandising. Brick-and-mortar retailers have learned a lesson from Apple and are following their vertically integrated approach by developing high-quality, and exclusive, products to remain competitive in the age of Amazon. And they’re learning from another Apple trademark: revisiting product categories filled with bad offerings, and completely rethinking them.

2 Responses to “How Home Depot Copied Apple to Build an Ingenious New Bucket”

  1. Pram Says:

    From lunar landings,
    to an improved bucket.

    Oh how the mighty have fallen.

  2. Tim of Angle Says:

    Home Depot did the moon landings? I’m impressed.