We have seen the future, and it sucks.

The myth of the opinionless man

26th June 2010

Jeff Jarvis waxes dyspeptic (and, in passing, gives a poke in the eye to the PC Language Police).

I don’t think that is society’s myth. We all know better than to believe that men have no beliefs — because we are all merely men* with beliefs of our own.

No, the opinionless man is an institutional myth, a fiction maintained by news organizations, political organizations, governments, businesses, churches, and armies. The opinionless man is meant to be an empty vessel to do the bidding of these hierarchies. But opinions and openness about them subvert hierarchies. Or to translate that to modern times, via the Cluetrain Manifesto, links subvert hierarchies. This is the age of links. So hierarchies: beware. One opinion leaks out of the opinionless man and it is shared and linked and spread instantly. The institutions treat this revelation as a shock and scandal — as a threat — and they eject the opinionated men. That is what happened to McChrystal and Weigel.

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