America: Too Stupid To Cook
5th January 2010
Ruhlman foments a revolution.
Americans are being taught that we’re too stupid to cook. That cooking is so hard we need to let other people do it for us. The messages are everywhere. Boxed cake mix. Why is it there? Because a real cake is too hard! You can’t bake a cake! Takes too long, you can’t do it, you’re gonna fail!