28th November 2009
A drone of the Crust looks down his nose at people who actually produce a useful product.
As you probably know, the California-based company Apple makes a portable communication device — a device that an acquaintance of mine whose first language is not English distinguishes as a “self” phone. Though proper nouns conventionally begin with a capital letter, Apple spells the device’s trademark with an initial lowercase i, followed by an uppercase P. Thus styled, the word has a hump in the middle. I could print it here to show you, but I refuse to allow my prose to be so disfigured.
Rather an elegant examplar of why Apple is making money, and the New York Times isn’t.