DYSPEPSIA GENERATION

We have seen the future, and it sucks.

‘Mindfulness’: Corporate America’s Strange New Gospel

1st January 2018

Kevin Williamson is on the case.

“Mindfulness,” a meditation practice that is in essence Buddhism without Buddha, is everywhere in corporate America and celebrity culture. (The two are no longer entirely distinguishable: Bill Gates is a celebrity, and Oprah is a vertically integrated global conglomerate.) Google offered a course under engineer-guru Chade Meng Tan (employee No. 107) that at one point had a six-month waiting period; Meng has since gone off on his own. Goldman Sachs has caught the mindfulness bug and uses a mindfulness app to keep its employees mindful. Intel is on board, and a study undertaken by the National Business Group on Health and Fidelity Investments found that one in five of the companies surveyed offered mindfulness training, with another 21 percent planning to do so — at a cost of up to ten grand per session.

A lot of people tout meditation. It’s advantages over, say, bacon are far from obvious.

When they aren’t pushing Häagen-Dazs out the door, General Mills employees and executives have access to a seven-week mindfulness program. After completing the program, 80 percent of executives reported that their decision-making skills had improved. One wonders about that datum: Were these executives going to tell their superiors that their decision-making skills had been degraded, or that they’d wasted their time? Bear in mind that Häagen-Dazs doesn’t actually mean anything in any language — the guy who founded the company just thought it sounded cool and that people would buy it. There may be a bit of that at work here, too.

Hmmm … could be.

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