We have seen the future, and it sucks.

Inside Blue Apron’s Meal Kit Machine

7th August 2017

Read it.

I’m sure you’ve seen advertisements from Blue Apron and Hello Fresh and other such ‘meal kit’ companies.

Here’s an inside look at perhaps the most prominent one.

Hello Fresh meal kits can also be purchased ad-hoc from my local Yuppie Hipster Food Mart, SPROUTS. So there is that.

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