We have seen the future, and it sucks.

Procter & Gamble’s Identity-Politics Pandering

4th August 2017

Read it.

Once upon a time, brothers-in-law William Procter and James Gamble sold candles and soap. Their 19th-century family business grew into the largest consumer goods conglomerate in the world — launching the most recognizable brands on our grocery shelves, including Tide, Pampers, Crest, Nyquil and Old Spice.

Now, Procter & Gamble want to conquer a new market: identity-politics pandering.

Industry marketers aren’t satisfied with selling useful products people want and need. They’re hell-bent on transforming successful businesses into social justice busybodies.

To be honest, they have little choice. Many are the Social Justice Warriors who will trigger a boycott of a company’s products unless the appropriate PR flacks utter the Politically Correct noises.

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