The Barcode’s Days Are Numbered
28th August 2015
The basic barcode is just not up to the job in an age where shoppers demanding far greater transparency about products and store owners need more information to help with stock taking and product recalls.
Tech-savy consumers increasingly want to be able to read such information as ingredients, allergens or country of origin online or with their smartphone, according to Kees Jacobs, consultant at Cap Gemini. Jacobs is working with the world’s top retailers and food manufacturers to try to agree new global standards for labels and product data.
“The current barcode is not sufficient to be the carrier of much more granular information that is needed,” he told Reuters.
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