4th February 2014
In the real world, I saw that commercial and reacted in a way similar to almost all of my fellow right-wing conservatives: I yawned and went to the kitchen for another beer. Then I proceeded on with my evening, not caring one way or another about Coca-Cola’s contrived marketing tactics. Admittedly, I have long since vowed to never drink Coke, but that’s only because I dislike diabetes, not because I’m upset about foreigners singing patriotic hymns.
So imagine my surprise when I went on the internet after the game to see social media abuzz over the “right wing backlash against Coca-Cola.”
Some of the headlines:
Coke Ad Draws Outrage, Praise (EW)
Coca-Cola Super Bowl Ad Inspires Racist Twitter Backlash (Mediaite)
Coca-Cola Ad Celebrates Diversity, Twitter Racists Explode (Huffington Post)
Coca-Cola Multicultural Super Bowl Ad Really Angered Conservatives (Talking Points Memo)
Coca-Cola’s Multilingual America the Beautiful Ad Sparks Conservative Outrage (AlterNet)
Coca-Cola Super Bowl Ad: Can You Believe This Reaction? (USA Today)
Coca-Cola’s America the Beautiful Ad Creates Social Media Firestorm (The Examiner)
America the Ugly: Coca-Cola Super Bowl Ad Provokes Xenophobic Outrage on Twitter (The Daily Mail)
Outrage! Firestorm! Backlash! Xenophobia!
Funny thing: these stories started popping up within minutes of the ad airing.
Meanwhile, I’m on Twitter as much as the next guy, and I didn’t see anyone complain about the ad. I’m connected with 120 thousand folks on Facebook, and none of them seemed too concerned. I checked the #SpeakAmerican and #BoycottCoke hashtags, and I saw nothing but a bunch of people defending the ad and lambasting the “racists” who were “offended” by it.
So where was the backlash? If people are lashing back at things, I want in. I’m always up for a good backlash, but I just couldn’t find it.